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Where every journey unfolds like a personalized mystery novel.
Wandeo transform travel experiences into captivating mystery journeys, where travelers follow personalized clues to discover authentic cultural treasures. By connecting travelers to the genuine heartbeat of destinations, we foster meaningful encounters, immerse them in local culture, and revive the thrill of personal exploration.
problem
Travelers often miss out on authentic, immersive experiences, losing the thrill of discovery as standardized itineraries and crowded attractions dominate their journeys.
solution
Create immersive and personalized travel journeys that connect travelers with authentic cultural treasures and revive their sense of exploration.
How might we create a travel experience that rekindles a sense of exploration and connects travelers deeply with the local culture?
How might we create a travel experience that rekindles a sense of exploration and connects travelers deeply with the local culture?
How might we create a travel experience that rekindles a sense of exploration and connects travelers deeply with the local culture?
How might we create a travel experience that rekindles a sense of exploration and connects travelers deeply with the local culture?
year
Sep - Dec 2023
year
Sep - Dec 2023
year
Sep - Dec 2023
year
Sep - Dec 2023
timeframe
14 Weeks
timeframe
14 Weeks
timeframe
14 Weeks
timeframe
14 Weeks
tools
User Experience | User Interface | Design System | Brand Design | Prototype |Competitive & Market Research
tools
User Experience | User Interface | Design System | Brand Design | Prototype |Competitive & Market Research
tools
User Experience | User Interface | Design System | Brand Design | Prototype |Competitive & Market Research
tools
User Experience | User Interface | Design System | Brand Design | Prototype |Competitive & Market Research
category
Personal Project
category
Personal Project
category
Personal Project
category
Personal Project
01 RESEARCH
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Qualitative Research
User and Expert Interview Finding
Qualitative Research
User and Expert Interview Finding
Qualitative Research
User and Expert Interview Finding
Qualitative Research
User and Expert Interview Finding
User Journey Map
Complete Travel Experience Analysis
User Journey Map
Complete Travel Experience Analysis
User Journey Map
Complete Travel Experience Analysis
User Journey Map
Complete Travel Experience Analysis
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
Competitor Research
How different competitor have different feature? I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app.
How these competitor companies position their brand identity ？
This brand matrix is used to understand how competitor companies position their brand identity and to highlight our own company's placement within a blue ocean market.
How these competitor companies position their brand identity ？
This brand matrix is used to understand how competitor companies position their brand identity and to highlight our own company's placement within a blue ocean market.
How these competitor companies position their brand identity ？
This brand matrix is used to understand how competitor companies position their brand identity and to highlight our own company's placement within a blue ocean market.
How these competitor companies position their brand identity ？
This brand matrix is used to understand how competitor companies position their brand identity and to highlight our own company's placement within a blue ocean market.
03 IDEATION
Solution
Solution
Solution
Solution
01 Design a travel plan around user preferences.
By personalizing travel plans to match user interests, I created more engaging and fulfilling travel experiences. This tailored approach encouraged deeper exploration and connection with each destination.
02 Following clues throughout the journey.
Turning travel into an adventure, I designed experiences where users follow clues to uncover hidden spots and cultural treasures. This detective-like exploration adds excitement and mystery, making each journey unique and immersive.
VUI Persona
Watson - Your Personal Travel Tour Guide
VUI Persona
Watson - Your Personal Travel Tour Guide
VUI Persona
Watson - Your Personal Travel Tour Guide
VUI Persona
Watson - Your Personal Travel Tour Guide
Information Architecture
Information Architecture
Information Architecture
Information Architecture
Design Principle
To create a global, engaging, and intuitive experience, the app’s design is built around Inclusivity, Harmonious Interaction, and Immersive Exploration.
Design Principle
To create a global, engaging, and intuitive experience, the app’s design is built around Inclusivity, Harmonious Interaction, and Immersive Exploration.
Design Principle
To create a global, engaging, and intuitive experience, the app’s design is built around Inclusivity, Harmonious Interaction, and Immersive Exploration.
Design Principle
To create a global, engaging, and intuitive experience, the app’s design is built around Inclusivity, Harmonious Interaction, and Immersive Exploration.
Design Language
Design Language
Design Language
Design Language
04 DESIGN
Discovering a destination shouldn’t feel like checking off a list.
Too often, travel feels predictable and disconnected, leaving little room for mystery or genuine exploration.
Wandeo changes that.
By weaving mystery into your journey, Wandeo uses personalized clues to guide you toward hidden cultural gems. It’s not just about visiting places—it’s about experiencing them in a way that feels fresh, meaningful, and uniquely yours.
Discovering a destination shouldn’t feel like checking off a list.
Too often, travel feels predictable and disconnected, leaving little room for mystery or genuine exploration.
Wandeo changes that.
By weaving mystery into your journey, Wandeo uses personalized clues to guide you toward hidden cultural gems. It’s not just about visiting places—it’s about experiencing them in a way that feels fresh, meaningful, and uniquely yours.
Discovering a destination shouldn’t feel like checking off a list.
Too often, travel feels predictable and disconnected, leaving little room for mystery or genuine exploration.
Wandeo changes that.
By weaving mystery into your journey, Wandeo uses personalized clues to guide you toward hidden cultural gems. It’s not just about visiting places—it’s about experiencing them in a way that feels fresh, meaningful, and uniquely yours.
Discovering a destination shouldn’t feel like checking off a list.
Too often, travel feels predictable and disconnected, leaving little room for mystery or genuine exploration.
Wandeo changes that.
By weaving mystery into your journey, Wandeo uses personalized clues to guide you toward hidden cultural gems. It’s not just about visiting places—it’s about experiencing them in a way that feels fresh, meaningful, and uniquely yours.
Personalize Recommendations Before You Begin
Painpoint
"I often waste time scrolling through irrelevant suggestions because the platform doesn’t know what I’m interested in."
Capture user preferences upfront to deliver personalized recommendations instantly.
Personalize Recommendations Before You Begin
Painpoint
"I often waste time scrolling through irrelevant suggestions because the platform doesn’t know what I’m interested in."
Capture user preferences upfront to deliver personalized recommendations instantly.
Personalize Recommendations Before You Begin
Painpoint
"I often waste time scrolling through irrelevant suggestions because the platform doesn’t know what I’m interested in."
Capture user preferences upfront to deliver personalized recommendations instantly.
Personalize Recommendations Before You Begin
Painpoint
"I often waste time scrolling through irrelevant suggestions because the platform doesn’t know what I’m interested in."
Capture user preferences upfront to deliver personalized recommendations instantly.
AI Tour Guide: Explore with Watson by Your Side
Painpoint
"I don’t know where to start learning about the place I’m visiting."
Watson acts as your personal guide, offering clues and insights to help you dive into the destination and uncover its hidden stories.
AI Tour Guide: Explore with Watson by Your Side
Painpoint
"I don’t know where to start learning about the place I’m visiting."
Watson acts as your personal guide, offering clues and insights to help you dive into the destination and uncover its hidden stories.
AI Tour Guide: Explore with Watson by Your Side
Painpoint
"I don’t know where to start learning about the place I’m visiting."
Watson acts as your personal guide, offering clues and insights to help you dive into the destination and uncover its hidden stories.
AI Tour Guide: Explore with Watson by Your Side
Painpoint
"I don’t know where to start learning about the place I’m visiting."
Watson acts as your personal guide, offering clues and insights to help you dive into the destination and uncover its hidden stories.
Plan Your Trip: Build Your Itinerary with Watson
Painpoint
"Planning a trip feels overwhelming, and I struggle to organize my ideas into a clear itinerary."
Watson, your AI assistant, simplifies planning by guiding you through conversations to create a personalized travel plan effortlessly.
Plan Your Trip: Build Your Itinerary with Watson
Painpoint
"Planning a trip feels overwhelming, and I struggle to organize my ideas into a clear itinerary."
Watson, your AI assistant, simplifies planning by guiding you through conversations to create a personalized travel plan effortlessly.
Plan Your Trip: Build Your Itinerary with Watson
Painpoint
"Planning a trip feels overwhelming, and I struggle to organize my ideas into a clear itinerary."
Watson, your AI assistant, simplifies planning by guiding you through conversations to create a personalized travel plan effortlessly.
Plan Your Trip: Build Your Itinerary with Watson
Painpoint
"Planning a trip feels overwhelming, and I struggle to organize my ideas into a clear itinerary."
Watson, your AI assistant, simplifies planning by guiding you through conversations to create a personalized travel plan effortlessly.
Explore Like a Detective: Uncover Hidden Gems
Painpoint
"I want to discover unique local cultures and attractions but don’t know where to start."
Watson turns your journey into a detective adventure, guiding you with personalized clues to uncover hidden local treasures and cultural gems.
Explore Like a Detective: Uncover Hidden Gems
Painpoint
"I want to discover unique local cultures and attractions but don’t know where to start."
Watson turns your journey into a detective adventure, guiding you with personalized clues to uncover hidden local treasures and cultural gems.
Explore Like a Detective: Uncover Hidden Gems
Painpoint
"I want to discover unique local cultures and attractions but don’t know where to start."
Watson turns your journey into a detective adventure, guiding you with personalized clues to uncover hidden local treasures and cultural gems.
Explore Like a Detective: Uncover Hidden Gems
Painpoint
"I want to discover unique local cultures and attractions but don’t know where to start."
Watson turns your journey into a detective adventure, guiding you with personalized clues to uncover hidden local treasures and cultural gems.
see also
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I’m currently exploring new opportunities for collaboration — whether in research, design, or creative practice
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I’m currently exploring new opportunities for collaboration — whether in research, design, or creative practice
.say hello
I’m currently exploring new opportunities for collaboration — whether in research, design, or creative practice
.say hello