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Where every journey unfolds like a personalized mystery novel.
Wandeo transform travel experiences into captivating mystery journeys, where travelers follow personalized clues to discover authentic cultural treasures. By connecting travelers to the genuine heartbeat of destinations, we foster meaningful encounters, immerse them in local culture, and revive the thrill of personal exploration.
2023 Fall work
AI travel experience
Brand Design
UX
UI
Duration
Team
My Role
14 Week, Sep - Dec 2023
Yujing Wang (Interaction Designer)
UX,UI,Design system, Brand design, Prototype
Overview
"Have you ever found yourself in a bustling city, hopping between popular attractions, yet feeling disconnected from the true culture and hidden gems that define the place?"
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Problem
Travelers often miss out on authentic, immersive experiences, losing the thrill of discovery as standardized itineraries and crowded attractions dominate their journeys.
Goal
Create immersive and personalized travel journeys that connect travelers with authentic cultural treasures and revive their sense of exploration.
How might we create a travel experience that rekindles a sense of exploration and connects travelers deeply with the local culture?
What are people's travel needs and preferences today?
To answer this question, I have made myself a mini expert in the travel industry and understand today's industrial trends.
Stressful travel planning stage
71% of global travelers value experiences over material possessions.
The complexity of researching and comparing prices across multiple platforms adds to this frustration.
User and Expert Interview Finding
“Coordinating flights, accommodations, and activities within a budget can be overwhelming, especially with so much information to sort through.”
User, Age 24,
Frequent Traveler
“Trying to balance a packed itinerary with downtime can be tough, especially when you’re focused on history and culture.”
User, Age 30,
Historian and Traveler
"Travelers increasingly seek immersive, authentic experiences, where they can deeply connect with local cultures and traditions beyond typical tourist spots."
Expert, Age 32,
Professional Travel Planner
Key insight
Travelers seek streamlined planning tools that provide reliable, relevant options in one place.
Key insight
Travelers seek tools to balance exploring sites, cultural immersion, and relaxation.
Key insight
Demand is rising for immersive travel, creating opportunities for unique experiences.
User Journey Map
By complete travel experience analysis to better understand user’s need, pain point.
With a clear understanding of user needs, expert insights,
and industry trends,
I’m now ready to dive into competitor research.
How different competitor have different feature?
I've identified different types of existing travel apps in different direction: adventure app, travel booking app, travel planning app, and a travel tracking app. I plan to conduct competitor research on these."
Feature
Explore Any City
Outdoor Exploration
Customizable Hunts
Gamified Adventure
All-in-One Travel Companion
Price Tracking Tool
Personalized Maps
AI Helper
Personalize travel Recommend
How these competitor position their brand identity ？
This brand matrix is used to understand how competitor companies position their brand identity and to highlight our own company's placement within a blue ocean market.
With the research in place , and competitor analysis complete，I'm ready to dive into ideation.
Solutions
By complete travel experience analysis to better understand user’s need, pain point.
01 . Design a travel plan around user preferences.
By personalizing travel plans to match user interests, I created more engaging and fulfilling travel experiences. This tailored approach encouraged deeper exploration and connection with each destination.
Preloading
Plan their trip
02 . Following clues throughout the journey.
Turning travel into an adventure, I designed experiences where users follow clues to uncover hidden spots and cultural treasures. This detective-like exploration adds excitement and mystery, making each journey unique and immersive.
Clue to Explore
AI Chat Bot
VUI Persona
Watson - Your Personal Travel Tour Guide - accompany with you travel by the clue.
“I’ll help you discover hidden gems and bring destinations to life!”
I’m Watson, your personal travel navigator, inspired by the legendary detective Sherlock Holmes. My mission? To make your travels more exciting and insightful by guiding you through clues to uncover hidden treasures!
Personality
Warmth
Professionalism
Sympathy
Innovation and Openness
Humor and Relaxation
COMMON USER PROMPTS
Quick Clues and Hints::
"What's my next clue?" / "Can you tell me more hints about this clue?"
Travel Progress and Highlights:
"What have I uncovered so far?" / "Can you recap the discoveries I've made?"
CONVERSATION FLOW
User: “Okay, let’s think like detectives. What are we missing here, Watson?”
Watson: “Great mindset! Together, we’ll figure it out. Try observing the details around you—sometimes, the smallest things hold the biggest clues. Ready to give it another shot?”
Ask Help for more hint
User: “Watson, can you tell me more about this artwork? I think it’s by Florence Der.”
Watson: “Of course! Florence Der is known for blending surrealism with real-world themes. This piece, in particular, symbolizes the journey of self-discovery. Look closely—you’ll notice small details that represent different stages of personal growth.”
Asks About an Artwork’s Story
Information Architecture
Design Principle
To create a global, engaging, and intuitive experience, the app’s design is built around Inclusivity, Harmonious Interaction, and Immersive Exploration.
Inclusivity
Harmonious Interaction
Immersive Exploration
Design Language
Beige
Light
Black
Light Brown
Gradient 2
Gradient 3
Light Brown
Warm Brown
Gradient 1
White
Light Medium
Medium
Medium Dark
Dark
Forest Green
Matcha Green
Brown
Hex
#F0E9DE
Hex
#C9C9C9
Hex
#1F1F1F
Hex
#C9C1B7
Hex
#9EB595 - 000000
Hex
#9EB595 - 316150
Hex
#594E38
Hex
#C29E6B
Hex
#D8CDBB- D1C8BA
Hex
#000000
Hex
#A5A4A2
Hex
#717171
Hex
#575757
Hex
#444444
Hex
#316150
Hex
#316150
Hex
#998A75
Poppin
Icons
Buttons
Shapes
Borders
Q&A Process
Swipe
Call
Message
Titles
Default
Active
Heading 28
Heading 18
Heading 15
Heading 16
Heading 14
Heading 12
Heading 20
Heading 24
Heading 18
Contents
15pt
4pt
30pt
100pt
Safety
COVID
Food
Temperature
Tourism
Transport
Day 1
Continue
Continue
Watson
30 sec
Send you a video.
Watson - tour guide
mobile
Explore
Map
Trip
Passport
Discovering a destination shouldn’t feel like checking off a list. Too often, travel feels predictable and disconnected, leaving little room for genuine exploration.
Design
Wandeo changes that. By weaving mystery into your journey, Wandeo uses personalized clues to guide you toward hidden cultural gems. It’s not just about visiting places—it’s about experiencing them in a way that feels fresh, meaningful, and uniquely yours.
Preload
Plan Your Trip
AI Tour Guide
Explore Like Detective
Understand the user's preferences before entering the homepage to facilitate recommendations.
Conversation with Watson (AI assistant) helps user form a travel plan.
During the tour, Watson acts as your guide and give you clues to explore.
Explore unknown local cultures and attractions like a detective based on clues.
Personalize Recommendations Before You Begin
Capture user preferences upfront to deliver personalized recommendations instantly.
Painpoint：
"I often waste time scrolling through irrelevant suggestions because the platform doesn’t know what I’m interested in."
Plan Your Trip: Build Your Itinerary with Watson
Watson, your AI assistant, simplifies planning by guiding you through conversations to create a personalized travel plan effortlessly.
Painpoint：
"Planning a trip feels overwhelming, and I struggle to organize my ideas into a clear itinerary."
AI Tour Guide: Explore with Watson by Your Side
Watson acts as your personal guide, offering clues and insights to help you dive into the destination and uncover its hidden stories.
Painpoint：
"I don’t know where to start learning about the place I’m visiting."
Explore Like a Detective: Uncover Hidden Gems
Watson turns your journey into a detective adventure, guiding you with personalized clues to uncover hidden local treasures and cultural gems.
Painpoint：
"I want to discover unique local cultures and attractions but don’t know where to start."
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©Yujing Wang
Boss